Blog Advertising And The Radar

Blog search engines such as the popular, is a great place to start looking for targeted niche blogs. This can be: Technorati or through a Google Blog Search. Anyone from Belgian beer drinkers to graduate medical students to groups of people interested in hiking across the Andes Mountains, should be access. From small audiences to very tight groups of people with passion over similar interests, they are reached wonderfully by the various openx alternative blogs.

On blogs, one way to go about advertising is to give the bloggers with the authority for free copies of what you're trying to promote. This is just a good way to make the bloggers feel important and have them getting to sing your praises. They can name drop when a company is giving them free stuff because for them, it helps to continue to establish their authority in their industry.Yet for some,  it clearly gets your product seen by the exact people who are part of your target demographic.

It is  with software products and  virtually all types of products that can be shipped easily to bloggers such as mobile phones, gift cards, jewelry and other small to medium items, that are included in the work for this strategy. The  blogger that write about environmental issues get sent new "green" gadgets and trendy organic foods but, bloggers that write book reviews are sent books by publicists.

Utilizing paid advertising is another way to use blog advertising to your advantage, which generally falls into either paid reviews or paid traditional advertising. The  bloggers will review your product for a fee for paid reviews. Even though you're paying, you still have little or no say in exactly what they will say or how they will review your products or services. You should also keep in mind that numerous of these bloggers feel the need to disclose whether or not their review has been sponsored or not.

A host of decent pay-per-view websites will be presented in an online search for paid reviews on a search engine. These websites do a good job of saving time for the advertiser because the alternative is to seek out individual bloggers who must agree to write a review for you. Moreover, this method is often rewarding but quite inefficient.

Another option is the Paid blog advertising because there are a host of websites that do this quite successfully such as blogads and CrispAds. This industry is very much still a new one because there are no set rules or accepted methods to doing things. While blog advertising is a new industry, this is growing rapidly with the growth of the Internet. Old numbers and metrics do not seem to apply with blogs and podcasts in a way that they do with magazines and radio, and  this is the reason why there are a lot of incorrect information and lack of knowledge when it comes to what is and what is not effective.

Blogs As The Means To Make Money Online

While blogs initially started out as an avenue by which people can share their opinion on various subjects, there are already a number of ways to make money online from them that have evolved over the years as well. Of course, the blogs are still considered a viable and effective means to get your thoughts for the whole world to read, but there is no reason why you shouldn't be able to make money online from your open x blog at the same time as well.

Selling advertising space is just one of the most effective ways to do just that. By far, this is still the  most common way to make money online with a blog. There are many advertisers who will be happy to pay for the privilege of having their ads placed somewhere on your blog, and this is by a stroke of luck or virtue of your hard work --from both scenarios that have resulted in their own share of success stories,  your blog becomes popular or well regarded in its particular niche.

In order to establish ad programs, Blogs that are less known can avail of the services offered by Google's AdSense or BlogAds. Among many bloggers, AdSense is the overwhelmingly popular choice as it allows you to select several ads that are relevant with the content that is hosted on your blog. The money that you can receive from AdSense is based on how many visitors click on the ads on your blog site. A further benefit to AdSense is that it is totally giving you no cost for usage.

In contrast, BlogAds connects bloggers with potential advertisers and receives a commission and this is in exchange for any ad placements that come about as a result. Compared to other similar services, one of the main advantages of blogads alternative is that their ads are fairly unobtrusive.

In your own blogs, you can also make money by  promoting the products of other companies. This is commonly done through an affiliate program that in essence allows your blog to function as a link between your readers and the online sites that you are affiliated  and  that offer various products and services. Internet gives you a lot of examples.  If you sign up for an affiliate program  in the website , mentioning a book that they carry, or including a review of it in your blog, then you are  allowing your readers to visit their web site directly from your site.From their visits, you are already making money off it.

Step 1: Adsense Optimization For Online Classifieds

Some have read all the generic Google AdSense optimization articles.  Your eCPM’s that is also known as RPM's or revenue per thousand impressions can be doubled or tripled and this is if you follow their special tricks. The issue is, these "special tricks" are basic changes that are more relevant to people with tiny blogs. A different beast is the AdSense optimization and this is depending on the type of site and how large it is. The things are a lot different when you're looking at an online classified with millions of unique users per month rather than a few thousand. There will be an increasing result of millions rather than dollars, if these dramatic RPM increases are a lot harder to come by and if actualized. This article will focus on the concept on how to optimize Google AdSense on a high traffic online classified site.

Below is a step-by-step process of how to maximize your openx alternative revenues on your free classified: 

The Implementation of A Double-click for Publishers

You have to start with the first and most fundamental step. You have to serve Google AdSense with Double-click for Publishers (DFP).You can avail to use it for free on the Double-click for Publishers Small Business (DFP SB). For instance that you have less than 90 MM non-AdSense impressions, then you can use DFP SB. You will be golden if you are in the same case. This works as a great ad serving solution that continues to improve, though DFP SB doesn't have all the fancy features as DFP Premium.Presenting reality, you can’t really go wrong when you invest in Google technology.

People  have seen immediate increase in AdSense RPM's after implementing DFP for our clients.AdSense in a much more optimal fashion, is served by DFP. And because of this, there is worth seen on the implementation of DFP.The publishers are allowed to splice in direct sales ads and other ad networks, because of the DFP. Just for you, there are numerous and more features available just to optimize AdSense further and easier. Generally, DFP allows you to complete the next five steps of AdSense optimization for online classifieds.

You're even thinking that, "DFP may be free for me but it's going to cost time and programmer resources to implement it." This are a fact yet, there are simple options to implement DFP blogads. In just hours, you could implement DFP if you decide not to segregate your ad inventory and start with a run of network setup.We recommend this from the start and then phasing into a more sophisticated setup as you gain RPM traction. Therefore, you don't commit to many resources off the top in the first place but, you can invest for more once you see the results.

When You Should Place Ads On Your Own Blog?

In your website, putting advertisements  is one of the most common blog monetization techniques. The reader is prompted to take action in order to find out more about what you are promoting and this is through the advertisements that are relevant to site content. There is revenue in every click through openx blog advertisement.  At times, with just a visit to the page where the ad is placed, it still gives revenue.

The maximum returns from blog ads are always wanted to be returned by every site owner.Can this is possible? Are the ad popularity and site traffic, determine the revenue?  If you want to earn serious blog money through your ads, then you need to do two things: you must put popular ads, and  have the kind of traffic that it takes to generate the money you expect from your website.

When is really the exact time to put ads on your blog? Consider this, Do you put ads right from the beginning or do you put ads when you get a certain level of traffic? Just how much of traffic you must gain before you actually begin to put your ads?  This is something that every site owner or blogger must consider basically because,  the level of traffic determines the possibilities of people clicking at the ads posted in the website.

Right from the beginning, consider first what happens when you put ads in your blog or website? If you choose to put ads just as you launch your website, then you would be getting hardly on earning through the ads. Seemingly, you may have  a dollar a day and this can be an amount at the end of the year.

There will be higher revenue if you put in the blog ads at a later time, when your blog is receiving significant traffic and even comments from visitors, and  your ads will be clicked more often. Hence, this kind of strategy is most likely that you seek to adopt. There are ads available today that you can put that earn you money, even if a visitor does not click on them. Meaning to say, just site traffic will gain you money from them.

When your site traffic is growing, the ideal situation would be to put in ads. Wait to see the kind of money that you make from it after starting and putting up to something small, then  as your site traffic enhances, you can put in some more. The people will  most likely to click it, if the people visiting your site will get used to the ads and when they find it relevant to what they are looking for. The kind of blog money that you can gain from your ads will be reflected on the compelling content , as this is the key to get the right level of traffic.

What Are The Responsibilities For The New Google Publisher Tags?

And you must be thinking for an answer!  Google is forcing another advertisement tag which change down our throats to cover their own interests. At times, you may be justified to think that this in the past, but, this change is actually quite beneficial to your website and its ad inventory.

Here are the top four reasons you need to know: 

1. Pass back Tag Flexibility: You were not able to properly send pass back advertisement impressions back to DFP openx, when you were running other networks . Instead, as a pass back, you need to use another one of your ad networks. To send pass back ad impressions back to DFP, is considered  the most efficient pass back strategy at the same time, it has the ability to decide for  the next highest paying advertisement. The  folks at Google were nice enough to extend this feature to the free version  of DFP Small Business despite the fact that this  used to be only possible on the paid version (DART).

2. Email Accessibility: With the new ad tags, you are now able to implement ads in emails. Newsletters, automatic messages, and email signatures, are just few of those that are included. Hence, this new accessibility was made to allow DFP users to implement advertisement tags in any environment that couldn't handle JavaScript advertisements.

3. Improved Latency: The load time of your ads is improved through the new DFP ad tag. With the onslaught of more complex advertisements with rich media and video, this needed to really happen. What strategy did they use?  With the new ad tags, DFP can now load advertisements asynchronously. This definitely  means that the  DFP ads will no longer slow down your loading content.

4. Google Publisher Console (GPC): You are able to track down your live ads and several important metrics related to loading those advertisements using the GPC.When loading the advertisements live, GPC is the window into DFP's real time decision making process, ad latency metrics and information on any ad tag errors. Essentially, the  GPC takes the guess work out of troubleshooting advertisements.

After all, having to change all your DFP ad tags isn't that bad. Remember,  the change itself will be a pain, however, your sweat and blood will go to great use. Finding the worth of this new product If this follows normal Google fashion, then soon Google will not support the old advertisement tag, and so might as well get it installed sooner than later.

If you'd like to get specific advice on how to implement the new blog ads advertisement tags or how it will affect your website, the feel free to contact the experts.