What Are The Responsibilities For The New Google Publisher Tags?

And you must be thinking for an answer!  Google is forcing another advertisement tag which change down our throats to cover their own interests. At times, you may be justified to think that this in the past, but, this change is actually quite beneficial to your website and its ad inventory.

Here are the top four reasons you need to know: 

1. Pass back Tag Flexibility: You were not able to properly send pass back advertisement impressions back to DFP openx, when you were running other networks . Instead, as a pass back, you need to use another one of your ad networks. To send pass back ad impressions back to DFP, is considered  the most efficient pass back strategy at the same time, it has the ability to decide for  the next highest paying advertisement. The  folks at Google were nice enough to extend this feature to the free version  of DFP Small Business despite the fact that this  used to be only possible on the paid version (DART).

2. Email Accessibility: With the new ad tags, you are now able to implement ads in emails. Newsletters, automatic messages, and email signatures, are just few of those that are included. Hence, this new accessibility was made to allow DFP users to implement advertisement tags in any environment that couldn't handle JavaScript advertisements.

3. Improved Latency: The load time of your ads is improved through the new DFP ad tag. With the onslaught of more complex advertisements with rich media and video, this needed to really happen. What strategy did they use?  With the new ad tags, DFP can now load advertisements asynchronously. This definitely  means that the  DFP ads will no longer slow down your loading content.

4. Google Publisher Console (GPC): You are able to track down your live ads and several important metrics related to loading those advertisements using the GPC.When loading the advertisements live, GPC is the window into DFP's real time decision making process, ad latency metrics and information on any ad tag errors. Essentially, the  GPC takes the guess work out of troubleshooting advertisements.

After all, having to change all your DFP ad tags isn't that bad. Remember,  the change itself will be a pain, however, your sweat and blood will go to great use. Finding the worth of this new product If this follows normal Google fashion, then soon Google will not support the old advertisement tag, and so might as well get it installed sooner than later.

If you'd like to get specific advice on how to implement the new blog ads advertisement tags or how it will affect your website, the feel free to contact the experts.